Faxon Firearms Featured on The Missing Half Podcast

We’re excited to share that our own Dustin Wallace, Director of Sales & Marketing at Faxon Firearms, was recently featured on The Missing Half podcast by 50 Marketing. If you’ve ever wondered what it takes to grow a firearms brand, lead with purpose, and innovate in a fiercely competitive industry—this episode is a must-watch.

Watch it now:
https://www.youtube.com/watch?v=OlYsrXWfNjE

What’s Inside the Episode

In this candid conversation, Dustin pulls back the curtain on what drives Faxon’s success—not just the products we make, but the people and principles behind them. You’ll hear about:

• Faxon’s evolution from a family-run machine shop to an industry leader in rifle barrels, complete firearms, and suppressors

• How innovation and customer focus guide everything we do—from product development to dealer support

• The challenges and rewards of marketing in the firearms space

• Real talk about sales culture, leadership, and what it means to grow a brand with integrity

Whether you’re a Faxon fan, a fellow industry pro, or just love hearing how businesses grow from grit and vision, there’s something in this episode for you.

Dustin’s Take

“We’re not just selling barrels or guns. We’re building trust—shot after shot. Being able to tell that story on a platform like The Missing Half was a great opportunity.”

Help Us Spread the Word

If you enjoyed the episode, be sure to like, comment, and share—and don’t forget to subscribe to The Missing Half podcast for more insights on branding, marketing, and leadership.

Ready to see what Faxon is all about? Shop now and explore our latest barrels, rifles, and accessories.